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LG Wonderbox
Project Type
TSQ 3D Billboard
Date
Dec 2023
Location
New York City, Time Square
Role
Modeling, Texturing, Animation, Lighting, Editing
Link
This team collaborative artwork, created by two members including myself, was selected for 2nd place at the LG Wonderbox 2023 U.S. university student showcase through expert judging. The work was exhibited in Times Square for approximately one year, until the winter of 2023–2024. The award ceremony was filmed on The Drew Barrymore Show.
This project involved producing a 3D billboard animation for Times Square. Moving away from the traditional 2D display format, we explored a more dynamic and immersive 3D billboard experience. We conducted extensive research and experimentation to fully understand and maximize the creative and technical potential of the 3D billboard medium.
You can view the production process and the full video in more detail through “More Detail” link.
